BUSINESS COACHING
For Dressage Professionals
You learn, grow, and succeed by having a coach. Every dressage rider knows that!
But what about running your horse business? Who's coaching you there?
This platform is built for dressage professionals who are tired of figuring it all out alone—and ready to find a sustainable path forward.
Are you ready to re-imagine a better future in this industry?
You didn't choose this career to end up feeling this way
Making a living in dressage is harder than it should be. You're talented. You're dedicated. You work really hard and you've had a measure of success you can be very proud of.
And yet—some days you feel the industry is wearing you down.
Maybe you're even questioning if you made the right choice or thinking about what else you could do. You just want your business to stop stealing the joy you get from working with horses.
Here's the truth: The problem isn't you.
Nobody taught you how to build a dressage business that's actually sustainable in this tough industry—one that fulfills your life instead of consuming it. And most professionals don't have the support, accountability, and strategic guidance they need to figure it out.
That's what this program provides.
"The best advice I ever got was to get a coach." — Eric Schmidt, Former CEO of Google
who is behind this?
Our founder, Steve Wolgemuth was a nationally recognized dressage rider—in 1993 he was the 4th ranking Grand Prix rider in the U.S. competing for a spot on the North American Championship Team, behind Michael Poulin, Steffen Peters, and Carol Lavell.
Later, in his 40s, he pivoted to build a digital marketing company which reached seven figures by 2015 and doubled by 2022. Along the way, Steve was named Small Business Person of the Year in Central Pennsylvania, and in 2020 won the Axiom Gold Medal—the world's most prestigious award for business authors—for his book on marketing leadership.
Steve knows both worlds, dressage and business. He lived the struggle of being talented in the saddle while frustrated running a horse business. He later gained extensive business expertise and coaching experience—and built this program for professionals exactly like you.
The Dressage Professionals program is designed specifically for the unique challenges of running a dressage related business—combining one-on-one coaching, educational resources, and peer support to help you achieve more than you can do on your own.
"The best investment you can make is in yourself, and the best way to invest in yourself is to surround yourself with people who challenge and support you."
— Warren Buffett
Read more about Steve Wolgemuth
who is this for?
Trainers, Instructors, and Clinicians - Professionals who make money by riding horses for others, giving instruction, and coaching.
Breeders - Professionals who produce young horses for dressage; including both mare and stallion owners and managers.
Agents and Sales Professionals - Professionals who are involved in horse sales; as a buyer agent, a seller agent, selling horses on consignment, buying and selling dressage horses, engaging in referral, marketing, or other professional services related to dressage horse sales.
Dressage Related Businesses - Other dressage related businesses; retailers, therapists, photographers, online educators, publishers, and health related service providers.
it will feel good to talk about your business!
This isn't complicated. Let's just organize a time and then talk for an hour.
Yes, we have coaching packages, and yes, we can discuss at some point, but why make it complicated?
You may feel unsure about all of this, especially if you've never had a business coach. And frankly, you may decide it's not for you. But you don't know if you don't try.
Let's get started with a one-hour session. We'll discuss what's on your mind and take it from there. It may prove to be the best $200 you've ever spent (payable by Venmo, Zelle, and Paypal).
Or explore our other needs-based educational units, coaching units, and free tools here.
I'm so confident that you'll be satisfied, I'll guarantee it. If you do not feel like our work together is valuable, tell me - and I'll provide a full-refund!
not sure yet?
Try taking our Business Assessment.
Take our business assessment and get some quick insight on how to improve your business. You'll get a clear picture of where your business is solid and where it's struggling—with specific recommendations based on your results. And, it's free
No pressure. No sales pitch. Just clarity.
